Privacy Policy | Pictor Labs

Scope

Except as otherwise described below, this Policy applies to our online and offline personal information processing activities including, but not limited to: visitors to our website where this Policy is posted, including pictorlabs.ai (the "Site"); individuals who sign up for, or create an account with us to access and use certain features of our services; individuals who register for or participate in our events, surveys, research, and promotions; individuals who subscribe to receive news, information, and marketing communications and materials from us; current, former, and prospective business partners, and service providers; and individuals who communicate or otherwise interact or engage with us or the services available through our Site or other online services (collectively referred to as the "Services").

This Policy applies to the extent we process personal information on our own behalf, as a controller or business.

Additional Notices

Depending on how you interact or engage with us, we may provide you with additional or supplemental privacy notices. These additional notices will control to the extent there is a conflict with this Policy. For example, this Policy does not apply to the personal information we collect and process about job applicants and candidates for employment with us, or to employees or contractors with whom we work.

Personal Information Collected

We collect personal information directly from you, from third-party sources, and automatically through your use of the Services. To the extent permitted by applicable law, we may combine the personal information we collect from publicly available or third-party sources. The personal information we collect varies depending upon your use of our Services and our interactions with you.

Personal information collected directly

We may collect the following personal information directly from you:

Communications and Interactions

When you communicate or interact with us or our Services, including if you sign up for our newsletter, complete forms on our Site, interact with our social media pages, post a product review or testimonial, submit content to the Services, or otherwise engage with us or our sponsored content, we may collect your name, email address, phone number, company name, or other similar identifiers, as well as your message, the nature of your inquiry, and any other information you choose to provide.

Account and Profile Information

When you sign in or create an account in connection with our Services, we may collect your name, email address, phone number, username and password, as well as any other information used in connection with accessing your account or that you otherwise submit to us through your account.

Marketing Information

If you agree to receive marketing communications from us, we may collect your contact details, preferences, and if relevant, information about your account and profile, including the Services and features you use.

Responses and Feedback

If you participate in surveys, questionnaires, or research activities or initiatives conducted by us, such as for market research, user satisfaction, or other similar purposes, we may collect your responses and feedback, and any other information you choose to provide.

Events and Registration Details

We also may collect personal information related to your participation in our events, as well as other requests that you submit to us related to our Services. For example, if you register for or attend an event that we host or sponsor, we may collect information related to your registration for and participation in such event.

Preferences and Other Requests

We may collect information about your preferences, including communications preferences, preferences related to your use of our Services, and any other preferences or requests you provide when interacting with us.

Business Development Information

To assess and pursue potential business opportunities, we may collect and receive personal information about current, former, and prospective business partners, and vendors and service providers, including contact information and other similar identifiers, company and professional-related information, and communications records.

Personal information collected from third parties

We may collect and receive personal information from third party sources, such as business partners, data analytics and marketing partners, public sources, such as government agencies, public records, social media platforms, and other publicly available sources, customers, and service providers or other third parties who provide services or perform functions on our behalf.

Lead and Prospect Information

We may receive lead information from third parties about prospective customers that may be interested in our Services. We may also engage with third parties to enhance or update our customer information. For example, we may receive certain personal information from data analytics and marketing providers for marketing and advertising purposes, and for purposes of reaching new customers.

Referral Information

We may offer users the ability to refer other users to access or use our Services. In doing so, we may collect and receive certain personal information about individuals referred to our Services.

Personal information collected automatically

We may automatically collect or derive personal information related to your use of our Services, including through the use of cookies, pixel tags, and other similar technologies. This may include:

Device and Browsing Information

When you use our Services, we may collect browser type, domain name, page views, access times, date/time stamps, operating system, language, device type, unique ID, Internet service provider, referring and exiting URLs, clickstream data, and other similar device and browsing information.

Activities and Usage

We also may collect activity information related to your use of the Services, such as information about the links clicked, searches, features used, items viewed, time spent within the Services, your interactions with us within the Services, and other similar activity and usage information.

Location Information

We also may collect or derive general location information, such as through your IP address.

For more information about our use of cookies and other similar technologies, please see the Cookies and Other Tracking Mechanisms section below.

Derived or inferred information

We may also derive information about you based upon the information we collect automatically and from other sources. For example, we may derive information about your interests and research intent, such as your level of interest in our Services or suitability for outreach, based on behavioral signals including pages visited, content engaged with, and form completions, which may be processed by analytics and sales intelligence tools.

How We May Use Personal Information

We may collect, use, disclose and otherwise process personal information for the following purposes:

Services and Support

To enable our Services, communicate with you about your use of the Services, provide troubleshooting, technical support, and for similar support purposes, respond to your inquiries, fulfill your requests, and to otherwise run our day-to-day operations.

Account Creation and Management

To enable account creation and management, including allowing you to create a profile and set preferences.

Analytics and Improvement

To better understand how users access and use the Services, and for other research and analytical purposes, such as to evaluate, develop, and improve our Services and business operations, and for internal quality control and training purposes.

Communication

To respond to your questions, send you requested materials, as well as information and materials regarding our Services and our offerings. We may also use this information to send administrative information to you, for example, information regarding the Services and changes to our terms and policies.

Customization and Personalization

To tailor content we may send you, including to offer location customization and to otherwise personalize your experiences and offerings.

Marketing and Advertising

For marketing, advertising, and promotional purposes. For example, to send you promotional information about our Services, including information about sales, discounts, and new offerings, as well as any other information that you sign up to receive.

Research and Surveys

To administer surveys and questionnaires, such as for market research or user satisfaction purposes. As part of these activities, we may create aggregated or deidentified data (data that cannot identify you) and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.

Insight Development and Data Enhancement

We may combine personal information collected through the Services with other information that we or third parties collect in other contexts to obtain insights into how our Services are used.

Planning and Managing Events

For event and webinar planning, and other management-related purposes, such as registration, attendance, connecting you with other event attendees, and contacting you about relevant events and Services.

Security and Protection of Rights

To protect the Services and our business operations, and to protect our rights or those of our stakeholders; to prevent and detect fraud, unauthorized activities and access, and other misuse; where we believe necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party, or violations of our Terms of Use.

Compliance and Legal Process

To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding, to respond to a subpoena, warrant, court order, or other legal process, or as part of an investigation or request, whether formal or informal, from law enforcement or a governmental authority.

Auditing, Reporting, and Other Internal Operations

To conduct financial, tax, and accounting audits, audits and assessments of our operations, including our privacy, security, and financial controls, as well as for risk and compliance purposes. We may also use personal information to maintain appropriate business records and enforce our policies and procedures.

General Business and Operational Support

To assess and implement mergers, acquisitions, reorganizations, bankruptcies, and other business transactions such as financings, and to administer our business, accounting, auditing, compliance, recordkeeping, and legal functions.

Disclosures of Personal Information

We may disclose the personal information we collect for the purposes described above and as follows:

Vendors and Service Providers

We may disclose personal information we collect to our service providers, processors, and others who perform functions on our behalf. These may include, for example, IT service providers, customer support personnel, payment processors, analytics providers, consultants, auditors, and legal counsel.

Third Parties Designated by You

We may share your information with third parties where you have instructed us or provided your consent to do so. We will share personal information that is needed for these other companies to provide the services that you have requested.

Affiliates and Subsidiaries

We may disclose personal information we collect to our affiliates or subsidiaries who will use and disclose this personal information in accordance with this Policy.

Business and Marketing Partners

Third party business partners with whom we co-sponsor events, with whom we jointly offer products or services, or whose products or services may be of interest to you.

Online Advertising and Analytics Providers

We use third-party online advertising platforms, ad networks, and analytics providers to measure the performance of our advertising, attribute conversions, optimize our campaigns, and reach prospective business contacts on other platforms and websites. In connection with these activities, we may permit these providers to collect information directly from your browser or device through cookies, pixels, and similar technologies.

Compliance and Legal Obligations

We may disclose personal information to third parties to comply with our legal and compliance obligations and to respond to legal process. For example, we may disclose information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements. This may include regulators, government entities, and law enforcement as required by law or legal process.

Security and Protection of Rights

We may disclose personal information where we believe it is necessary to protect the Services, our rights and property, or the rights, property and safety of others. For example, we may disclose personal information in order to (i) prevent, detect, investigate, and respond to fraud, unauthorized activities and access, illegal activities, and misuse of the Services, (ii) address situations involving potential threats to the health, safety, or legal rights of any person or third party, or (iii) enforce, detect, investigate, and take action in response to violations of our Terms of Use. We may also disclose information, including personal information, related to litigation and other legal claims or proceedings in which we are involved, as well as for our internal accounting, auditing, compliance, recordkeeping, and legal functions.

In Support of Business Transfers

If we or our affiliates are or may be acquired by, merged with, or invested in by another company, or if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected from you to the other company. We may also share certain personal information as necessary prior to the completion of such a transaction or corporate transactions, such as financings or restructurings, to lenders, auditors, and third-party advisors, including attorneys and consultants, as part of due diligence or as necessary to plan for a transaction.

Aggregate and Deidentified Information

Notwithstanding anything else in this Policy, we may use, disclose, and otherwise process aggregate and deidentified information related to our business and the Services with third parties for quality control, analytics, research, development, and other purposes.

Other Disclosures

We may disclose personal information in other ways not described above, but will notify you and, if necessary, obtain your consent.

Cookies and Other Tracking Mechanisms

We use cookies, pixels, local storage objects, log files, APIs, and other mechanisms to automatically collect browsing, activity, device, and similar information within our Services and to target advertising and content. We may also engage third-parties or service providers to do the same. We use this information to, for example, analyze and understand how visitors interact with our Services; identify and resolve bugs and errors in our Services; assess, secure, protect, optimize, and improve the performance of our Services; conduct marketing and analytics activities; and personalize content in our Services. To manage your preferences regarding cookies, targeted advertising, and other tracking mechanisms within our Services, please see Your Privacy Choices below.

Cookies are alphanumeric identifiers that we transfer to your device's hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Services, while others are used to enable a faster log-in process, support the security and performance of the Services, or allow us to track activity and usage data within Service.

Pixel Tags

Pixel tags (sometimes called web beacons or clear GIFs) are tiny graphics with a unique identifier, similar in function to cookies. While cookies are stored locally on your device, pixel tags are embedded invisibly within web pages and online content. We may use these, in connection with our Services to, among other things, track the activities of users, help us manage content and compile usage statistics. We may also use these in HTML e-mails we send, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.

Local Storage Objects

Local storage is a web storage mechanism that allows us to store data on a browser that persists even after the browser window is closed. Local storage may be used by our web servers to cache certain information in order to enable faster loading of pages and content when you return to our websites. You can clear data stored in local storage through your browser. Please consult your browser help menu for more information.

Third-Party Analytics and Tools

We use third-party tools, such as Google Analytics, which are operated by third-party companies. These third-party analytics companies may use cookies, pixels, and other similar tools to collect usage data about our Services in order to provide us with reports and metrics that help us evaluate usage of our Services and improve performance and user experiences. To learn more about Google's privacy practices, please review the Google Privacy Policy at www.google.com/policies/privacy/partners/. You can also download the Google Analytics Opt-out Browser Add-on to prevent their data from being used by Google Analytics at tools.google.com/dlpage/gaoptout.

Cross-Device Tracking

We and our third-party providers may use the information we collect within our Services and on other third-party sites and services to help us and these third parties to identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.).

Third-Party Advertising

We work with third parties, such as ad networks, channel partners, mobile ad networks, analytics and measurement services, and others ("third-party ad companies") to personalize content and display advertising within our Services, as well as to manage our advertising on third-party sites, mobile apps, and online services. We may share certain information with these third-party ad companies, and we and they may use cookies, pixel tags, and other tools to collect usage and browsing information within our Services, as well as on third-party sites, apps, and services, such as IP address, location information, device ID, cookie and advertising IDs, and other identifiers, as well as browsing information. We and these third-party ad companies use this information to provide you more relevant ads and content within our Services and on third-party sites and apps, and to evaluate the success of such ads and content.

Custom Lists and Matching

We may share or make available certain customer list information (such as your name, email, and other contact information) with third parties (i) so that we can better target ads and content to you across third-party sites, platforms, and services, and (ii) in some cases, these third parties may help us to enhance our customer lists with additional demographic or other information, so we can better target our advertising and marketing campaigns.

Your Privacy Choices

We make available several ways that you can manage your privacy choices and submit privacy requests related to your personal information. Some of these choices are browser and device specific, which means that you need to set the preference for each browser and device you use to access our Services. In addition, if you delete or block cookies, you may need to reapply these preferences to each browser and/or device used to access our Services.

Account and Profile Information

You can review the personal information we maintain about you by logging into your account. To request updates or corrections to your profile information, please contact us through the help page within our Services, by emailing us at privacy@pictorlabs.ai, or by calling us at 844-742-8675.

Marketing Communications

We may send periodic promotional emails or other similar communications to you, in accordance with applicable law. You may opt-out of these communications by following the instructions provided to you in the communication. If you opt-out of receiving promotional content from us, we may still send you communications about your account or any services you have requested or received from us.

Cookie Settings

To prevent cookies from tracking your activity on our Site or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set; you can also delete cookies. The "Help" portion of the toolbar on most browsers will tell you how to prevent your device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to delete cookies. You can also click on the "Your Privacy Choices" link at the bottom of our website to manage your cookie preferences. Visitors to our Site who disable cookies will be able to browse the Site, but some features may not function.

Browser Signals/Do Not Track

Our site currently does not respond to "Do Not Track" signals. However, our site may respond to other opt-out preference signals as may be required by law.

Industry Ad Choice Programs

You can also control how participating third-party ad companies use the information that they collect about your visits to our Site and those of third parties, in order to display more relevant targeted advertising to you. If you are in the U.S., you can obtain more information and opt out of receiving targeted ads from participating third-party ad networks at aboutads.info/choices (Digital Advertising Alliance). Opting out of participating third-party ad networks does not opt you out of being served advertising. You may continue to receive generic or "contextual" ads on our Site. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs.

External Links and Features

Our Service may contain links to third-party websites or features or provide certain third-party connections or integrated services. Any access to and use of such linked websites, features, or third-party services is not governed by this Policy. We are not responsible for the information practices of such third parties, including their collection, use, and disclosure of your personal information. You should review the privacy policies and terms for any third parties before proceeding to those websites or using those third-party features or services.

Minor's Privacy

Our Services are not designed for minors, and we do not knowingly collect personal information from individuals under 18. If you are a parent or legal guardian and you believe we have collected your minor's information in violation of applicable law, please contact us using the contact information in the Contact Us section below.

Security

We have implemented safeguards intended to protect personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. Please be aware that despite our efforts, no data security measures can guarantee security.

Additional Information for California Residents

This section of the Policy provides additional information for California residents and describes our information practices pursuant to the California Consumer Privacy Act 2018, as amended by the California Privacy Rights Act 2020, and its implementing regulations (the "CCPA"). Depending on how you interact or engage with us, we may provide you with other privacy notices with additional details about our privacy practices.

This section applies to "personal information" as defined in the CCPA, whether collected online or offline. This section does not address or apply to our handling of personal information that is exempt under the CCPA.

Categories of Personal Information Collected and Disclosed

Depending on how you use the Services, we may collect (and have collected in the prior 12 months) the following categories of personal information:

Category	Description
Identifiers	Such as name, alias, email, phone number, address, user ID, username, unique personal identifier, online identifier, IP address, or other similar identifiers.
Customer Records	Such as account information and customer records that contain personal information, including name, account name, other characteristics or descriptions, email, address, phone number, and other contact information, communications preferences, billing and payment information, customer service and support tickets and records, and other information you provide in order to use our Services.
Commercial Information	Such as records of products or services purchased, obtained, or considered, or other purchasing or use histories or tendencies.
Internet and electronic network activity information	Such as browsing history, clickstream data, search history, and information regarding interactions with our Site, advertisements, or emails, including other usage data related to your use of our Services or other online services.
Geolocation Data	Such as general location information about a particular individual or device.
Audio, Visual, and Other Electronic Data	Such as information collected via call recordings if you are interacting with us in a customer service capacity or if you call us on a recorded line, recorded meetings and webinars, videos, photographs, user profile images, and security camera footage to secure our offices and premises.
Professional Information	Such as job title, company name, business email, business phone number, and other similar professional-related information.
Inferences	Such as inferences drawn from any of the information described in this section to create a profile about a consumer reflecting the consumer's preferences, characteristics, behaviors, attitudes, intelligence, abilities, and aptitudes.
Sensitive Personal Information	In limited circumstances, we may collect: Social security, driver's license, state identification card, or passport number; Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; Precise geolocation; Racial or ethnic origin, religious or philosophical beliefs, citizenship or immigration status, or union membership; The contents of a consumer's mail, email, and text messages unless the business is the intended recipient of the communication; Genetic data; Neural data; Biometric data; Personal information collected and analyzed concerning a consumer's health; and Personal information collected and analyzed concerning a California resident's sex life or sexual orientation.

Disclosures to Recipients

We may disclose the above categories of personal information to the following categories of recipients: service providers; contractors; advisors and agents; regulators, government entities, and law enforcement; affiliates and subsidiaries; advertising networks; data analytics providers; social networks; and others as may be required by law.

Sources of Personal Information

We generally collect personal information from the following categories of sources:

Directly or indirectly from you
Our affiliates and subsidiaries
Our business partners
Customers and clients
Social networks
Service Providers
Your employer/the company you work for
Data analytics and marketing partners
Advertising networks
Publicly available sources
Customers

Purposes of Collection, Use, and Disclosure

In general, we collect and otherwise process personal information for the following business or commercial purposes, or as otherwise directed or consented to by you:

Services and support
Account creation and management
Analytics and improvement
Communication
Customization and personalization
Marketing and advertising
Research and surveys
Insight development and data enhancement
Planning and managing events
Security and protection of rights
Compliance and legal process
Auditing, reporting, and other internal operations
General business and operational support

Sensitive Personal Information

Notwithstanding the purposes described above, we do not collect, use, or disclose "sensitive personal information" beyond the purposes authorized by the CCPA.

Retention of Personal Information

We retain your personal information for as long as needed or permitted, based on the reason we obtained it (consistent with applicable law). When deciding how long to keep your personal information, we consider whether we are subject to any legal obligations (e.g., any laws that require us to keep records for a certain period before we can delete them) or whether we have taken any legal positions (e.g., issued any legal holds or otherwise need to preserve the information). Rather than delete your data, we may also deidentify it by removing identifying details. Where we have committed to maintaining and using personal information in a deidentified form, we agree not to reidentify deidentified data except as permitted by applicable law.

Sales and Sharing of Personal Information

The CCPA defines "sale" as disclosing or making available personal information to a third party in exchange for monetary or other valuable consideration, and "sharing" includes disclosing or making available personal information to a third party for purposes of cross-contextual behavioral advertising.

While we do not disclose personal information to third parties in exchange for monetary compensation, we may be considered as "selling" or "sharing" personal information under the CCPA because of our use of third-party ad or analytics cookies and other tools. We "sell" or "share" the following categories of personal information: identifiers, and Internet or other electronic network activity information. We disclose these categories to third-party advertising networks, analytics providers, and social networks for purposes of marketing and advertising. We do not sell or share personal information about individuals we know are under the age of 16.

California Privacy Rights

The CCPA provides California residents with specific rights regarding personal information. Subject to certain conditions and exceptions, California residents have the following rights with respect to their personal information:

1. Right to Know (Access & Portability)

You have the right to request:

the categories or personal information we collected about you;
the categories of sources from which the personal information is collected;
our business or commercial purposes for collecting, selling, or sharing personal information; the categories of third parties to whom we have disclosed personal information; and
a copy of the specific pieces of personal information we have collected about you.

2. Right to Correct

You have the right to request we correct inaccurate personal information.

3. Right to Delete

You have the right to request we delete your personal information.

4. Right to Opt-Out of Sales and Sharing

You have the right to opt-out of "sales" and "sharing" of your personal information as those terms are defined under the CCPA. To exercise these rights, please use the "Your Privacy Choices" link at the bottom of our website.

You also have the right to opt-out of "sales" and "sharing" of your personal information using an opt-out preference signal. If our site detects that your browser or device is transmitting an opt-out preference signal, such as the "global privacy control" or GPC signal, we will opt that browser or device out of the use of cookies or other tools on our site that result in a "sale" or "sharing" of your personal information. If you come to our site from a different device or from a different browser on the same device, or if you clear your cookies, you will need to opt-out again, or use an opt-out preference signal, for that browser and/or device as well.

5. Right to Limit Use and Disclosure

We do not engage in uses or disclosures of "sensitive personal information" that would trigger the right to limit use of sensitive personal information under the CCPA.

6. Right to Non-Discrimination and Non-Retaliation

We will not discriminate or retaliate against you for exercising any of the rights described in this section.

Exercising Your Privacy Rights

If you are a California resident and would like to exercise your CCPA rights, you may do so via any of the methods described below:

Emailing us at privacy@pictorlabs.ai
Calling us at 844-742-8675
Filling out our webform at pictorlabs.ai/ccpa-privacy-rights

Verification

Before responding to your request, we must first verify your identity using the personal information you provide to us. We will take steps to verify your request by matching the information provided by you with the information we have in our records. In some cases, we may request additional information in order to verify your identity, or where necessary to process your request. If we are unable to verify your identity after a good faith attempt, we may deny the request and, if so, we will explain the basis for the denial.

Authorized Agents

You may designate someone as an authorized agent to submit requests and act on your behalf. Authorized agents will be required to provide proof of their authorization in their first communication with us, and we may also require that the relevant consumer directly verify their identity and the authority of the authorized agent.

California Shine the Light Law

Under California's "Shine the Light" law (Cal. Civ. Code § 1798.83), California residents who provide us certain personal information are entitled to request and obtain from us, free of charge, information about the personal information (if any) we have shared with third parties for their own direct marketing use. Such requests may be made once per calendar year for information about any relevant third-party sharing in the prior calendar year. To submit a "Shine the Light" request, email us using the Contact Us information below, and include in your request a current California address and your attestation that you are a California resident.

Changes to this Policy

This Policy is current as of the effective date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any updates to this Policy on this page. If we make material changes to how we collect, use, or disclose the personal information we have previously collected, we will endeavor to provide you prior notice, such as by emailing you or posting prominent notice on our website or within the Services.

Contact Us

If you have any questions or concerns regarding this Policy or our privacy practices, you may contact us at privacy@pictorlabs.ai.